Video: Celebrate Your Mission with a Dedicated Day of Giving Campaign | Duration: 3504s | Summary: Celebrate Your Mission with a Dedicated Day of Giving Campaign

Transcript for "Celebrate Your Mission with a Dedicated Day of Giving Campaign": Hello. Hello, everyone. Thank you so much for being with us here today. We are super excited to be speaking with you about how to celebrate your mission with a dedicated day of giving campaign. And I I'm thrilled to say that I'm joined here today, by my colleague, Catherine Holland, and we'll do a little bit of introductions and agenda setting here at the outset. We're gonna talk a little bit more, in detail about what exactly a Giving Day campaign is. If it's been on your radar for a while and you haven't had an opportunity yet to incorporate this into your fundraising and engagement calendar, this will be a great opportunity to do a bit of a deep dive on that. We'll take a look at some customer examples, talk through how to develop a concept, and choose a date for your giving day experience. We'll also run through what the most common components are and how to start implementing that in Luminate and TeamRaiser, and we'll also talk a little bit about some interesting ways to incorporate peer to peer fundraising into your Giving Day experience. And then we'll wrap up with, some q q and a time at the end. So I'd like to just quickly share a little bit about myself, and then I'll pass it along to Catherine. My name is Nailiva Corley. I am a senior principal information architect here at Blackbaud. I've been at Blackbaud for more than 12 years. I'm based in Colorado, and, I'm the user experience lead on our Luminate services team. So super happy every day to get to work with Luminate online customers and talking about all things user experience and strategy. So I'll pass it over to Catherine for an introduction from her. Thank you. I'm Katharine Holland. I am a senior business analyst here with Blackbaud. I've been with the company for just under 10 years now. Spent the the first part of my life in nonprofits working for, some local organizations and and a major nonprofit. I moved over to Blackbaud and I've been working in Luminate specifically in Team Raiser for about the last 8 years. So I'm really excited to be able to share some insight with you today about how to establish a giving day inside of Lemonade. Excellent. Thanks so much, Catherine. Well, let's dive right in. So what is a giving day campaign? So a giving day campaign is another opportunity again for you to add a fundraising, experience and engagement experience to your calendar. It's, is sometimes a single day of giving, but we have had customers Luminate customers have great experience with expanding Giving Day to a Giving Week, celebrating it for longer than, say, 24 hours. But if you elect to do a 24 hour Giving Day campaign, then it's a really intensive 24 hours of connecting with your supporters, having an opportunity to share your story on that special date, and, of course, raising money, for your organization. So in the connecting with your supporters aspect of of giving day campaign, it really, can be focused on getting your constituents excited about the work that you do at your organization. And then for the special date, you can choose a date that's meaningful to your organization. We'll talk a little bit more about some examples around that and and how you can get some inspiration to select the giving date, that that would make the most sense for your organization. And then, of course, raising money is a big factor for Giving Day campaigns, but it also gives you an opportunity to expand the reach for your organization. Reaching out to prospective supporters, potentially acquiring new donors. So lots of opportunities there beyond just speaking to your current supporters. It's a it's a wonderful way to get folks to know more about your mission, about your organization. And I'd also like to add that, you know, in addition to that very key component of fundraising, we also just really, at the base level, wanna get folks excited about what you do at your organization. What's your cause? What change are you creating in the world? And we also wanna find ways to bring joy, delight, satisfaction, maybe those feelings of of altruism, of belonging to a community, and other positive emotions to your supporters during your special giving day. So we'll explore some of those ways, when we talk a little bit more about content later in our presentation. But, ultimately, you want to connect and engage with your supporters beyond just that fundraising ask and invite them to share what their why is for supporting, your organization, for advocating on your behalf, for being a part of your community. So let's take a look at some giving day examples. We are always inspired by our Luminate customers and the work that they're doing, on behalf of their community. We love some of these examples that we're showcasing. In some instances, our Luminate Services team has had an opportunity to be a part of these projects. In other cases, we're flagging them because we love the examples and are very inspired by them. The first customer is Fadelco Guide Dog Foundation, and they have chosen International Guide Dog Day that that takes place every year in April as the the place to sort of gather around, their giving day experience with. So this is, this 2024 was their 3rd year. So they've had some really great success in keeping this giving day on their calendar, for for 3 years in a row. So kudos to Fidelco. And I really love, you know, one one really great part about their strategy for their Giving Day is they do indeed focus heavily on the stories of their clients who are taking advantage of these expertly trained guide dogs that all of these fundraising dollars, support. So raising these puppies to become expertly trained guide dogs, to to partner with and and support, their clients for independent lifestyles. So, Fidelko, kudos, on this amazing Giving Day experience that you've put together. We also really love the free library of Philadelphia's example. They celebrate a a a single date for library gifting day, but also National Library Week in April. And, they I really love one of the pieces of their strategy is to offer an incentive of a sticker if a donor gives $35 or more. So that's a wonderful component to add to your Giving Day experience, as well as a matching gift offer if that might be available, as a part of your Giving Day experience. We also have Saint Patrick's Cathedral. They've been conducting giving days for several year several years now. They celebrate, the feast of Saint Patrick on March 17th. That's, how they scheduled their giving day. They did a matching gift opportunity that when it, it was unlocked when they reached a certain number of donors during their campaign, which is really fabulous. And they had in their 1st year back in 2021, for their Giving Day experience had amazing success, and raised more than $400,000 in a single day of giving. Incredibly impressive, and they had more than 3,000 donors participating. So a huge success for this single day, of giving, with Saint Patrick's Cathedral. So all of these examples that I've shown so far have been, done in Luminate with this, a dedicated campaign landing page. So a single landing page with other Luminate components, And Catherine's gonna talk a little bit about, some other Luminate customers who have approached, their Giving Day experience with a microsite as a place to send, their donors and supporters. Catherine, do you wanna take it away? Yeah. Exactly. So Student Conservation Association is a great example, and to Nyla's point, to this point, we've looked at organizations that have that standalone landing page, but you can take it a few steps further. You can increase the number of tabs you have along the top. You can provide additional information. You can, give people a little bit more meat in inside of the event for them to explore when they get there, not just the donation experience and, and some of the other goodies that we have. Student conservation association, one of the neat things that they did about their peer to peer event this year was challenges. They had challenges, along the day for different hours, for for different number of donors. We're gonna explore that a little bit later in the in the, slides. And, additionally, the another organization that we wanted to highlight was Institute of Electrical Engineers. They did an, an event inside of TeamRaiser, and in that TeamRaiser, that was a complete microsite as well. The nice thing about what they did here is they're able to focus on a number of different projects. So in their organization, they have different, groups and entities just within the organization itself. Using TeamRaiser in the way that they did allowed them to create sort of teams for each of those projects. And by doing that, they were able to highlight each of them individually. They They were able to have specific giving amounts that they wanted to, or, goals that they wanted to achieve for each of them, stories to go along with them. And it really creates an amazing experience that all rolls up to one overarching thermometer, to show what their goal was. So this was not their 1st giving day, but it was their 1st giving day inside a team raiser. And you'll note that they raised more than $30,000 over what their target, their target goal was for the day. So they were had a very successful campaign. Excellent. I I love all of these, examples from our Luminate customers. So shout out to everyone who's been working so hard to incorporate Giving Day experiences into their fundraising fundraising and engagement calendar. So we're gonna dive, into a little bit, of how you work on your concept and also content for your giving day. So we love, starting with, how to make a plan for for giving day. So you probably already are incorporating some of these strategies into your other fundraising campaigns. So, this this won't be too dissimilar from from what you're already doing, say, for Giving Tuesday or for end of year. But there may be some special things, about the Giving Day experience that you want to roll into, developing your strategy around Giving Day. So So the first thing that I always like to do is to talk about, you know, what are our goals and outcomes for this Giving Day experience? What do I wanna focus on? What might help help move the needle, for my organization, in terms of, you know, what success looks like, what does that mean, how do I measure it. So some of the things you might like to focus on, again, this may be very similar, to some of your other fundraising campaigns, but good to say it out loud and document it. You know, how much money am I trying to raise with this campaign? What's my goal for my dollar amount raised? What's my goal for my average gift amount? There may be some strategies that you can develop develop that might be specific to these goals. What are, how many one time donors am I trying to, to, you know, to get to to participate in this campaign? That could be new one time donors or repeat one time donors. So donors who've given to your organization with a one time gift in the past. Sustaining donors, that's such a big conversation for all of us these days. How many sustaining donors might I try to to acquire during this campaign? Same with how am I communicating with lapsed donors. Is that a part of of my Giving Day campaign to reengage with folks, that I might not have heard from in a while? Social media is gonna be a big part strategies likely around giving day. So how are you gonna track, new followers acquired, through your social media channels? Likewise, on your website, what are your conversion rate goals? Do you, you know, do you have baseline data, on that through your analytics that you can use, to set a foundation for for for that goal that you wanna accomplish for giving to a date this year? Are you looking at email click rates? So so many good data points. If you, again, if you already have a lot of that data as baseline, you can use that for your giving giving day campaign. If not, then set a set a viable goal and see if you can get there. You may also be making this a multichannel experience, for your Giving Day participants. Maybe they're gonna see you, publishing something about Giving Day in print or featuring ad an ad on television or radio. Of course, you're gonna be posting on social. Maybe you're gonna be running digital ads. So if you do have a multichannel strategy, you're likely gonna be thinking about, you know, what your reach and impressions are, for for all of those other channels. For today, we're gonna be focusing on, those aspects that might have inter intersections with Luminate, but you may likely be thinking of a larger universe for your multichannel efforts. You may also wanna be thinking from a strategic perspective about some other drivers or influences that might affect your Giving Day campaign. So organizationally speaking, do you have matching gift opportunities from partners or sponsors? Are those partners or sponsors willing to provide incentives or promo items for your Giving Day campaign? So you can already go ahead and start exploring those, opportunities as a part of your planning phase. So lots to to think through and to document, invite your colleagues, invite your team members to be a part of of this planning phase and get that good work going. We also, at the outset here for the planning phase, wanna think about who our audiences are for this Giving Day campaign. Figure out who you're trying to reach out to and connect with. So this, group of folks for Giving Day could potentially be different from who you reach out to for Giving Tuesday and end of year. Maybe you have some different target audiences in mind. If so, do you have data about those groups of constituents? You know, have you been creating donor profiles? Do you have analytics data? You know, what existing data do you have that might help you make some decisions about, who you'll you'll be reaching out to and how you'll be reaching out to them. So that's another big part of it. You know, what will your segmentation and strategy look like? What is your messaging approach? You definitely will want to be talking to different groups of people with different messages. So you'll engage with your past one time donors likely in a different way from how you communicate with your existing sustaining donors. So are you inviting them to be a part of this campaign? Or perhaps instead of a fundraising appeal to your sustaining donors, you're inviting them to engage with you in different ways. You may also be communicating with your perspective supporters. So all of those new folks you wanna bring awareness to about your org. Folks, you know, you might be attracting through social channels or digital ads. You'll you'll likely be communicating with those folks differently as well. So all of these things you'll want to start documenting early on, start making a plan about how you're gonna reach out to specific audiences, and then what communications channels might be best, for those specific audiences. And then, finally, in the, one of the final steps of the planning phase is to think about what your concept or your theme is. That's one of the, opportunities for you to get really creative. We talked a little bit earlier with our illuminate customer examples about how those customers have chosen a date for their Giving Day campaign. You might wanna start with what your primary mission messages are. What is it that you wanna communicate to to those groups of people that you've identified as your target audiences? And then pair that with, you know, what might a special date be in your organization's life? Date for when your org was started or an anniversary date or Founders Day? Maybe there's an opportunity to tie your giving day into an existing national or international celebration day or week. We have linked here in the deck a really great page on the United Nations website that lists all kinds of wonderful national and international, dates that are celebrated around the world. So there might be an opportunity there, to, to tie something with your giving day into, World Wildlife Day, for example, or Breast Cancer Awareness Month in October. So there might be opportunities there. And then you might also consider some more local programs in your community, your city, your state. Your city. And then finally, another idea would be to think of ways to tie your giving day into a an in person event at your organization. So, for example, if you're, if you're you if you hold galas or luncheons, maybe there's an opportunity to connect, Giving Day where you can invite folks, you know, to come and gather together in person. Maybe there's a performance if you're a performing arts, institution, that you could tie your Giving Day into. So lots of opportunities to get really creative with your theme, with your concept, with your date and making sure all of that, connects back to what your core mission messages are. And you can also step in and use it on Giving Tuesday. All the concepts that we're talking about today are are certainly applicable regardless of the day that you choose. It's really entirely up to your organization. What's the most comfortable for you? If you feel like at the end of the year, you're getting too close to end of your giving and it's not something that you're comfortable with, you can push it to a date that makes more sense to you. But, we do have quite a few organizations that use Giving Tuesday as their, preferred date. That's a a really perfect point, Catherine. Thank you for sharing that. Yeah. I love all of these ideas for Giving Tuesday, as well. And I'll also give a shout out to the end of year fundraising kit that our Blackbaud colleagues have prepared, and maybe we can share a link to that if it's not already in the resources that, that we've shared as a part of this presentation. So that's a really great tie in, Catherine. Thank you for bringing that up. Well, let's dive into a little bit more about the types of content that you might wanna be creating as a part of your Giving Day experience. So we've talked a little bit about making a plan. Now we're gonna talk a little bit about getting creative with your content. Really, my my biggest message is just tell a great story about your organization, and you may already have a lot of content that's already developed that could be used for your giving day experience. You likely have wonderful stories, profiles about your donors and about your clients that you serve in your community. You may already have video content that's developed and posted, to Vimeo or to YouTube. You've likely have already been in the habit of preparing great social media content so you can come up with a set of of content for that for your social posts around giving day. But don't feel like this is an overwhelming list. I know it looks like a lot, but everything on this list is scalable in terms of time and effort and resources. And you can really think, you know, what special or unique content do I have here at my organization about our mission, about our community, that would really resonate with our supporters or with prospective supporters. I will make a a just a quick note to be thinking about the kinds of data points that you can gather together that would be easily presentable and digestible to your supporters to help you make, you know, a really effective argument around why, you know, getting dollars around this giving day and getting awareness around this giving day will have a really big impact on the work that you're doing. So if you don't have that prepared in advance, you know, spend a little bit of time, working on that. Invite your colleagues to help you. And then the final items around challenges, contests, giveaways, I mean, those aren't necessarily, you know, a required part of your Giving Day, but they certainly do enhance the excitement and enthusiasm around, you know, getting folks involved and active in your Giving Day experience. Catherine made mention of the challenges that the Student Conservation Association, prepared around their Giving Day where they set goals for certain times of the day around the number of donors they wanted to acquire or the dollar amount goals that they wanted to hit. So that just, you know, it infuses a bit of excitement and an urgency, into the experience. And again, as we've talked about, if you have swag to give away, make this an a big component, of your Giving Day experience. We all love free things. I love tote bags. So, you know, I I'd be quickly on the hook, for that if you offered a tote bag. And then the final item, this may require a little bit more homework and and preparatory work, but if you wanted to create an ambassador's program or if you already have one, get those folks involved in your Giving Day experience. If you're lucky enough to have celebrity sponsors, you know, get those folks involved. Also, you know, consider tapping into your board members, your leadership team if they have professional networks and can share content out with those folks as well. That's another great way to expand the reach of your giving day awareness. So Catherine is gonna talk a little bit more detail with us about content around emails and social. Yep. Thanks, Nailiva. And just to reiterate Nailiva's, conversation from the last slide, the list can look daunting, and I do have a lot of clients that I've worked with that feel like maybe they aren't the most savvy with creating video content or they're nervous about it. There are lots of ways that you can go about creating content these days that, I think the the bar is lowered a little bit in that people love to see real So that So that's a nice option. And to that point, so when we get into emails, you know, social media content is gonna be important on the day of, of your choosing for your giving day or your day of giving, however you wanna call it. It's a good idea to create a specific, branding just for these these, emails. You can think about including a save the date message. So those are gonna go out a little bit in advance of the actual date. So let people know something is coming. If you have the opportunity to change the stationary, add some additional, or a new image that isn't something that people have seen before. It can be similar for sure. But I think the example on the screen that's, that Fidelco used is specific to the day of giving. I'm gonna give a little nod to the d o g. So instead of calling it a giving day, they call it a a day of giving to highlight the dog, which is a nice touch. But the branding is specific for the day. They're only gonna use it then. The same is true for their donation forms, for for all of their content. You're also gonna create some content for asking people to help spread the word, even if you're not working with an ambassador program. You know, tap into that board of directors, directors, tap into your staff members and ask them to please go in and share and and spread the message because the more people you have on your team that are spreading the message with you and for you, the wider your audience is gonna be. It's a good idea to consider segmenting your donors. You know, maybe if you wanna exclude some people that may have gotten more content recently than, than others, you can go into Luminate. You can segment your market. You can determine who is the best person to receive this and take an action on it. It's a great idea to create an AM message, a PM message. And one thing that I think organizations, often miss is a thank you message. Not just to thank you on the day, but maybe a few days after the event is over. Let people know. Thank you again. This is how the event shaped out shaped up. This is what you were able to help us achieve. It's a it's an easy thing to do, but sometimes it's overlooked. Also for emails, this is a great opportunity. So Nailiva works in our our user experience team, and she really made a great point that it's a good idea and it's not, you know, it's something unique. You can have different styles of email. You can have different layouts. You can have, postcard style messages where it really is saturated with color and it's it's graphic in nature and it's less content heavy. You can have, longer narrative letter style emails. You can certainly use conditional content. One of the main features in using Luminate is being able to use that conditional content. So you're speaking to a person based on what their experience is, what information you have about them, how they've interacted with your organization. It really tailors the message to the person that's receiving it. Again, send a dedicated thank you email to to all your giving day participants. That includes people that have done the fundraising for you or, or have, donated so that they can feel that, that tangible impact. And we always like to reiterate list hygiene is important if you're not, you know, looking on a regular basis to see what hard balances you have, what sort of of conflicts exist with, people who are not maybe receiving your messages, and do you have a procedure and a plan in place to make sure that you know who's not opening your emails and maybe to scrub that list and and drop those, those nonrespondents off. We also, wanted to share some thoughts around, how to elevate your social content for Giving Day. So, certainly will be aspects of your social media strategy that are outside of Luminate. But we just, you know, love the idea of making sure that that's a a unified and holistic experience. So if someone sees a social post, on your social media channels and they come back to your campaign landing page and illuminate, or they come back to your donation form that the, thematic imagery, the content all feels unified and holistic. So we love this idea of, in advance creating some ready made social posts and social sharing images, specifically for your campaign landing page and illuminate, or for your microsite depending on your approach. So we have this great example from, UNCF, who's one of our Illuminate customers, and they have this dedicated social sharing page where they change the content out for every campaign or most every campaign that they run throughout the year. So you can take, hopefully inspiration from this and create some special unique social sharing content, specifically for your giving day. And I love this idea of creating social sharing posts because that's another way that you can get your supporters to share the word out on their social channels by having these ready made images that they can easily drop in to Instagram or on post to Facebook, or if they're using x slash Twitter. I'm old school. So refer to it as Twitter. Yeah. Those might be some really great opportunities to to get the word out there. And then, of course, you know, make sure to make a plan for your own social sharing posts, for giving day, and, you know, keep, keep all of that focused, on the the urgency and then sort of intensiveness of that experience. I also recommend creating an ads campaign, through your preferred social media channel. And that way you can do a little bit of marketing outreach to acquire some new supporters who might or not already be following you. And then, finally, just a few more, like, you know, really quick hit ideas. Contests are really popular for social media. It's, you know, relatively easy to run a photo contest or another user generated content type of contest. Shout out to Chesapeake Bay Foundation. They do this, photo contest every year that I follow. I love seeing the results from this contest that would be easy, you know, something easy where you could get some inspiration from to run a contest like that of your own. Another reminder, you're likely already doing this, but choose the right hashtags for your social media content. Do some research to make sure that you're choosing a keyword or phrase that makes sense for your organization, that will resonate with your folks, that will be easy to type, when they're posting, into their social channels. And then, you know, experiment with social plug ins. So I, love this idea of bringing social content into your Illuminate campaign landing page, or if you're hosting that page somewhere else like on Drupal or WordPress so that you can show off all of this user generated content that folks are creating around your mission, on Giving Day. Finally, I wanna make a just a quick plug for, you know, all of this work that you're doing from strategy to content. I'd like to make a quick plug for taking a step to do a little bit of validation. Once you've you've done all of that work to to establish a plan and develop some great content, run that by some folks, to to get their feedback. You can share some of your ideas with your colleagues, with some of your constituents, so some hand selected constituents. There are so many tools out there, from a user experience perspective that can help you do this. You know, you can map out a user journey to make sure you've documented all of the different diagram for your campaign landing page to figure out what hierarchy you want for all of these great content elements that you've now created. You can do that with paper sketching. It doesn't have to be anything fancy. It can be super low fi, you know, run some usability tests on some constituents to make sure that you're headed in the right direction for your Giving Day experience. And that just, again, helps you validate that you've made all of the right decisions leading up to this really fantastic Giving Day, that you're about, to create some pages and social posts around. Okay. And I'm gonna take it from from Nailiva here. And we're gonna talk about just at a very high level, we've we've broken down some of the different components that you wanna think about in advance. So what does that look like when we put it onto the screen? The examples that we're gonna show you here, the first page, this is your your standard, your your backbone of the landing page. This is your campaign landing page inside of, Luminate. So the page builder page is basically a foundation for you to put elements on the page. And the this image that you see over to the left is really just a very high level if you were scrolling down the page. So in this example, this is the single landing page. At the top, you're gonna have your your banner image. You're gonna have your thermometer. You're gonna have your gift array. So what giving amounts are you gonna be offering, to users as a default? I love it when organizations use a gift array that's something specific to them. I had a an organization years ago that was, was food based. They and in their organization, the amount that they wanted people to give were were an increments of $32 because $32 could provide a certain number of meals for a family for a period of time. That was impactful to them. You can think about doing those sorts of things here. Also on the screen, you're gonna have your your donor information. We're gonna cover all of those individually, but the foundation of all of this is your page folder page. Your donation form is second. So we've talked to this point about making sure that you're giving day campaign is specific to giving day. It's a great idea to create a new donation form, number 1, so that you can track all of the giving that's given during that day specifically through that campaign, but also maybe to change up your imagery. So the example that you see on the screen here, it's a slightly different image. It's not entirely branded just for giving day, but it is specific to giving day for Fidelco. To Naliva's point and from an earlier slide, you have one time gifts, you have monthly giving, monthly giving is becoming such a critical piece of giving in our sphere. So making sure that we have a way to focus on, one time guests and, ongoing guests is important. So we also have, as one component of your campaign landing page, a fundraising, progress thermometer. So you've probably used these in the past, you know, for for other for that other campaigns, other purposes, essentially, track the progress of, giving throughout the day so that you can, you know, speak to that point to your donors who haven't yet given. Remind them, you know, we're just shy of this goal. Help us get to this goal that we've established again, harkening back to the strategy that you established at the outset of your project. Is your goal a dollar amount? Is your goal a number of donors? Maybe it's both. That is the case here with Fidelco. So, use the progress thermometer to have this public display, for the progress that your campaign is making throughout the day. You can also post social media posts about that progress to encourage folks. If you haven't yet made a gift, you know, we've got x number of hours left to go. Help us, you know, reach this goal. And you can also, you know, do some interesting things with user experience and design. You can have some small icons that show that the you know, if you have a matching gift that the matching gift is not yet unlocked because we haven't met this goal yet. So you can get really creative, in terms of, how you show off this the the, in day prog or day of progress, of your campaign. You can also in lots of different ways, you know, use lemonade to keep track of this as Catherine mentioned, having a separate donation campaign and donation form allows you to keep track of the dollar amount as as your campaign goes along throughout the day. You can also run regular reports to keep track of the number of donors. That does require a little bit of manual effort, but it's so worth it because it's another very quickly, we do have a a section on the campaign landing page that serves as a donation teaser. So you can, start your gift directly from the campaign landing page. You don't have to wait to send folks to a donation form to start that process. Go ahead and capture, you know, what their, giving desires are, whether that's one time or monthly, and, capture that gift amount, and you can pass that, dollar amount value, directly to your donation form. So it really is a great way to tease the donation form experience and get folks pretty quickly, into that donation form. I also wanna make a plug for ecards. I love using ecards. I have a lot of Luminate customers who use them really effectively. It's a nice touch. You can use all of the visual themes that you've established for your campaign, in your e cards. They can be incorporated into your donation form proper, or you can use a standalone e cards experience as a separate engagement opportunity. So really wonderful, additional component, that you can add to your Giving Day experience. And I I also, really love, this addition to, days of giving that we have, recently started incorporating. So our colleagues, have figured out a way to use TeamRaiser in combination with some other components in Luminate to feature a donor wall on the campaign landing page. So this is a really nice touch. Shout out to the the services team to, who figured this out. So this is a way to sort of seamlessly accept gifts through Team Raiser without, you know, really showing Team Raiser to your donors unless you really want to, and then bring that donor wall experience, that donor honor roll, experience into your campaign, landing page. This is a really lovely touch to provide some public gratitude to your donors and also perhaps encourage a little bit of friendly competition among your your donors who can give the most, on giving day. And let's see. I believe, we have emails here. Catherine, spoke at length, about emails, with us a little bit earlier, but we just wanted to make this a part of our checklist, for things that you'll definitely be working on. So all of these items around save the date messages, engagement components we've spoken about already, but, just a a friendly reminder here that emails will be a big part of your Giving Day experience. And then, finally, we have just a few extra components, that just make that campaign landing page so much more robust. A countdown clock that you can include to count down the date, the hours remaining on giving day, or perhaps if you're doing a giving week, counting down through giving week. This is something that you can use a third party provider for to get a little code snippet, and bring that into your campaign landing page. Lots of different providers here. So, you know, we've we've shared an example, Centric of of one of the providers that we use, but you're welcome to use whichever countdown clock vendor makes this most sense to your organization. And then as Catherine has been sharing around microsites, you may want to have more pages, you know, than just your landing page. So you might have a page around challenges. You might have, like, the student conservation association does here have an FAQ page. So you might need a global navigation for your microsite. You might wanna touch your page wrapper, in Luminate to update that navigation, to update your logo, or streamline something around your page wrapper specifically for for Giving Day. So lots of ways to make your Giving Day experience feel fresh with some updates with these other components. And, Kevin's gonna walk us through this quick checklist. Yeah. And just to piggyback on what, Nailiva said, the countdown clock that was shown before, that's a great way to to draw some interest. I've had organizations in the past that have used the countdown clock where they're not gonna start fundraising through that particular form until a date because competition is so high. So with educational organizations, I've had class challenges where classes of alumni have competed against each other over a very specific period of time. So that countdown clock can be used in multiple ways. This checklist, you'll find this in the package, that's gonna be provided to you after the session so that you can use it and you can choose to incorporate the things that are most important to you. We'd love to see you incorporate them all, but, you know, everybody's on their own schedule and, they're great examples for you to choose from. And now to my favorite part of this. So back in my wheelhouse of team raisers. So, peer to peer fundraising is a great way to, is a great thing to incorporate for your giving day, experience. The real benefit of using a team raiser here is if you have multiple programs or multiple things that you want to focus on using that team razor structure allows you to have programs or have teams created that really build the competition between each other. So just as I mentioned, for an educational organization or for a, maybe even a medical foundation where you have different departments that wanna compete against each other. It gives great visibility where you're able to see each of the programs outlined. Every program can have its own goal. It can have its own thermometer. It can have its own list of donors and all of it is native to TeamRaiser. There's very little, additional work that you have to do to make any of these elements visible and available for you. And I love the, the idea of incorporating that friendly competition, but it's also really nice to be able to spread some of the the wealth in terms of responsibility for, for putting on a giving day. It's it can be a tremendous amount of work to to set up a giving day and to establish it, but the the rewards that you can reap from it are pretty impressive. So by getting your board members involved, by getting any of your, your most active supporters, your ambassadors, if you will, you can have an ambassador program. If you don't already have would you be part of this? Would you help me fundraise? Would you be willing to spread the word? Would you be part of this? Would you help me fundraise? Would you be willing to spread the word? I will tell you, it's big in my house to talk about the 4 P's, prior planning prevents poor performance. That is so critical when we're talking about these, these peer to peer campaigns for giving day. We've highlighted this organization previously, but I wanted to show you a couple of different pages. So, Taneli, this point, when you're in Team Raiser, you're really working on a microsite. You're working on not just a singular landing page, but you're gonna have a navigation menu that allows people to get more information either about specific programs, departments, etcetera. You can even have them fundraise for you. You can have them create pages. So I triple e is a wonderful organization that's been using Team Raiser. They had a very successful 1st year using the platform. You'll notice that they allowed their program chairs. So each of their programs has their own leadership. The chairs were able to go and register themselves. So they were given access to a participant dashboard. All of the emails that they needed to send out, all of their social sharing items could be included in the participant center for ease of access. This is an example of one of your program pages. So the component list that we talked about where you wanna have a thermometer and you wanna have a donor wall and maybe you have a list of fundraising participants. This page allows each of those programs to highlight an image that's specific to them or even a video. The descriptor of what the program is and all of the components of who's involved. You can even have some little gamification of achievement badges. So as you reach a certain level of giving, you can have those badges pop up. And then challenges and incentives. We touched on this a bit for your donor experience. So maybe there are challenges involved with, the number of gifts that you'll receive during the day, or, you know, even matching gifts included, but you can also think about incentives for your donors as well as for your participants. So if you have those board members that are trying to help raise money for various programs or everyone's in competition against each other, then have a reward at the end of it. Maybe it's not something tangible, maybe it's an experience. But there are lots of ways to thank a person for either making that donation or for being a part of the day. So you can take advantage of those. There are some considerations, so not to not to put a wet blanket on things, but when you're thinking about using a team razor, it does require quite a bit of advanced planning. Only in the sense that the more people you involve, the more advanced planning you have have to do so that you're able to provide resources to them. You're able to set some expectations for them of how often do you want them to message? How early, in advance of your giving day do you need for emails to go out? Can you provide them with those social posts so that they can make a plan for themselves and agree to be part of it? But it really is a wonderful experience, when everybody is involved and the competition is is hot. Alright. Catherine, thanks so much for talking us through how to incorporate peer to peer into a giving day experience. I I really love that idea, especially around, getting even more folks, involved through ambassadors and leadership teams. So, we have shared, hopefully, some valuable information with you today about, you know, how to kick off your own giving day if you haven't yet done it, if it's been on your radar for a while, you know, if if you want another opportunity in your fundraising calendar to to connect with your supporters. So for closing thoughts, we just wanna give another, you know, shout out to developing that marketing and outreach plan for your giving day so that folks know that it's happening. Hopefully, if you build it, they will come. So that's, you know, really a key piece of, you know, going back to that planning stage is just make sure you have your marketing and outreach plan in place, so folks can come and and interact and engage with you. Post about giving day everywhere. You might feel redundant, you know, to have it on your website and have it on social. But again, you really want this, you know, unified cohesive experience. Just build up that excitement around giving day for your organization. So don't be shy in that regard. Just make sure you you plaster it everywhere. Content, take advantage of all that hard work, you're gonna do. And then, you know, we've mentioned this a couple of times, Catherine's point earlier. We really do wanna emphasize thanking your donors, thanking your supporters afterward. You know, just let everybody know, like, what the success was of your campaign. Even if you didn't reach the goal, because that certainly could be a follow-up opportunity if folks didn't give to your campaign and you came a little short. You really could take advantage of that, but be sincere in your thanks. Be sincere with that gratitude, share some of the tangible things that you can now do at your organization with all of those dollars and all of that awareness. And then last but not least, have some fun with your giving day. Again, you know, it really should be more about raising money. I guess that's the bottom line for all of us here for a nonprofit. But, you know, engagement, connection, community, you know, go spread some joy, with your giving day. So with that, Catherine and I would like to thank you, so very much, for your time today. And, we're gonna, stop talking at you and pass it back to Lolly and to Jeff, and, we'd love to answer some questions if you have some, in q and a and chat that, that haven't been answered yet. Just pause a moment just to see if if Lolly and Jeff wanna come off mute and point us to some of the good questions in Q and A and chat. Now, Eva, there was a question in chat. Have you seen a Giving Day be part of a larger campaign? For example, one leading up to an event? If so, what has this looked like? Oh, that yeah. That is such a great question. I haven't worked specifically on a Giving Day campaign that leads up to a larger event, but I've seen it happen out in the wild. A lot of our higher ed colleagues are working on a big giving day campaigns that are part of a larger capital campaign. So I think that's a brilliant idea to use, a giving day kind of as a spur for, you know, something big, something grand, that's happening, with with your with your organization. So yeah, certainly can see that being a part of your strategy. Use use giving a given day as a as a launch pad for something something really big. Great question. What other questions? Programs oh, I'm sorry. Go ahead, Lolly. I think maybe, Catherine, if you have a question on tap, we can answer that. Yeah. Are there good programs for tracking social media metrics other than Google Analytics? So if you if you're using, a tool like Hootsuite or Sprout Social for your social media management, there's likely gonna be some analytics data baked into all of that. So hopefully, you're able to to take advantage of of a tool like that. I know those are paid services, of course, but there may be some free, versions out there that that provide, you know, some minimum minimum set of data. You can also use I think we had a a line about this in our deck. For lemonade, use source and sub source codes for tracking. So any link that you post out on social that sends a constituent back to Luminate, you can track where, where that constituent is coming from, whether that's a social media post on Instagram or a social post on Facebook or one of your emails. So that may also give you some some good tracking data, not so much specific to social, but, you know, so that you can see the big picture about how folks are getting to you. What other questions do we have? I can also scan the list. Thank you for for popping some questions into chat for us. See, I'm I'm scanning through just to see what else what other good questions we had. So there was a question about, have we seen, does anyone use JustGiving as part of Giving Day campaigns? And I'll answer that. Yes. We have lots of organizations that do use Just Giving for Giving Day campaigns. Many of our organizations will purchase custom services to create that landing page. So JustGiving is a a free platform that's offered by Blackbaud, for organizations to use, but the the terms of it and the the options are are very limited in what you can do. So the landing page that we've described today inside of Luminate, provides you a lot of features that you may not be able to get in just giving with their standard their, their standard offering. But if you contract for services, we can create a custom landing page and incorporate multiple campaigns if that's important. But yes, we do have organizations that do that. Excellent. I I love that, that we can run a get giving day campaign almost on any platform. That's that's really marvelous. That gives you a lot of flexibility. I do see James asked a good question. I think Jeff responded, but maybe we can say, say it out loud for the whole group. If we have any advice on using premiums with a Giving Day at the time that the donors making the donation versus, after making the donation is, is preferable. And I think Jeff, you answered that we don't necessarily have data on the the during versus the after, but I just wanted to say that's a wonderful idea, James, and I I love the idea of of incorporating premiums into the donation experience. If you have something that's, organization that someone would love to have, that, yeah, it's an another opportunity for them to feel like they gets are getting something out of, out of the experience. I'm gonna go back to the slide for just a second. If you look at the image in the bottom right, so this is from an organization that offered socks, custom socks to donors, and it was only the first maybe 50 or a 100 donors to the campaign if they donated 50 or more during the day, they got these very specific socks. It was part of, an educational institution, North Carolina School For Math and Science. And, they were very successful. They sold out within the first, you know, few hours of the campaign. So, definitely something that you can incorporate. That's a cool idea. I always need new socks. I like a sock, especially a custom sock. Yes. A good sock with cool imagery on it. What's your favorite way to set track social media success? So So many people don't give directly to social post. They give on a website later. So what's the best way to know a constituent came from socials? Yeah. We we mentioned, the Luminate's, source and sub source code, so that will give you the the tracking opportunity from social media. So you can add those, little tracking code parameters to the ends of URLs, that you then post on Facebook or Instagram or Twitter slash x. And that way when folks make their way back, to to Illuminate page, whether that's your campaign landing page or your donation form, you'll be able to know that that was the source of the origin, how they got to you. And you could also use those tracking codes, like, if you have links through digital ads or put links, you know, make QR codes from, you know, links, you could add those tracking codes there as well. So it can be pretty handy, to figure out how people are getting to you. Great questions. Yeah. I love all of this. Alright. Well, did, I don't know. Wally, Jeff, if you can see that we've we've covered everything in chat, everything that's in QA, All excellent questions. We're so excited to see what you come up with for your Giving Day experiences. Lolly, I don't know if there if there's anything that, that you might need to do to to wrap us up if we wanna point folks back to the resources that you've made available. Alright. Well, I think I think that'll be the end of our conversation today around giving day. Everyone, thank you so very much for your time, and, looking forward to see again, seeing what you come up with with your very own dedicated giving days. Thank you so much. Have a great day. Have a great day. Bye bye.